Our Company was Founded in 1946 by Norberto Jaeger, Companhia Minuano evolved from a small paper-packaging and typography operation into one of Brazil’s most respected poultry and meat-processing firms.

 By 1955, the company transitioned to poultry farming and rose quickly—becoming a founder of the Brazilian Poultry Producers & Exporters Association (later UBABEF) in the 1970s 

Despite a brief venture into swine in the late 1980s, Minuano refocused on its core strength in poultry—building a vertically integrated enterprise that includes breeder farms, hatcheries, a feed mill, slaughterhouses, and an embutidos (sausages & cold cuts) plant 

Today, Minuano processes products ranging from frozen chicken and turkey to chicken mortadella and franks under brands like Minu, Royal, and Minal—serving over 30 countries across four continents. With strong roots in Rio Grande do Sul, its products also serve the Brazilian domestic market with nearly 30 items

Commitment to Quality & Safety

Minuano maintains rigorous HACCP-based quality controls, conducting about 1,000 microbiological and physical‑chemical tests each month. Its integrated producer network ensures top biosecurity and animal welfare, while all production units are regularly inspected by Brazil’s Federal Inspection Service (SIF). The company’s credo—“Quality is not a cost, it is value”—is ID’d through advanced hygiene protocols, cutting-edge laboratories, and ongoing staff training

Vertically Integrated Structure

Minuano’s industrial complex spans seven main units:

• Slaughterhouse (Frigorífico)

• Hatchery & Breeder Farms

• Feed Mill

• Embutidos Factory

• Administrative Center

They operate in Rio Grande do Sul, São Paulo, and Mato Grosso, with distribution hubs in Valinhos, Bauru, Brasília, and Campo Grande—and a commercial office in São Paulo 

This end-to-end integration reinforces stringent quality control and enables the company to collaborate closely with agricultural producers in Paraná, Santa Catarina, and Mato Grosso do Sul.

Vision, Mission & Values

Minuano is guided by a clear strategic compass:

• Mission: Provide sustainable, high-quality foods with outstanding service.

• Vision: Be admired across every market it serves.

• Values: Integrity, ethics, respect, discipline, customer focus, and simplicity are not slogans—they’re daily actions 

This value system underpins its internal programs—«Café com a Diretoria», «Imaginar», «Jubilados», «Mamãe Minuano», among others—designed to foster innovation, well-being, and respect for a diverse workforce.

Product Portfolio

• Frozen Poultry: Chicken and Turkey cuts

• Processed Products: Mortadella, Franks (Brands: Minu, Royal, Minal) 

• Other Meats: Beef, pork, duck, with expanding lines in cold cuts and sausages

Global Reach & Market Position

• Export footprint exceeds 30 countries across 4 continents, with strong presence in the Middle East, Asia, Europe, and the Americas 

• Exhibits at key trade shows like Gulfood, showcasing Halal and Kosher-certified products across poultry and processed meats

Legacy, Leadership & Culture

Rooted deeply in Rio Grande do Sul, Minuano combines tradition with modernization: its product packaging has evolved to showcase a modern design while retaining the iconic mascot and rural sunset imagery—symbolizing freshness and agricultural authenticity 

It also weathered past challenges, including recovering from a creditor reorganization in 2002 via partnerships (e.g., with Sadia/BRF), and has renewed its brand identity, employee engagement, and operational strength over seven decades

Company Website: www.companhiaminuanoalimentos.com