Liv Up Comércio de Alimentos LTDA – Brazilian Foodtech & Healthy Frozen Meal Brand

Liv Up Comércio de Alimentos LTDA is a Brazilian limited liability company (Sociedade Empresária Limitada), officially registered under the Federal Tax ID CNPJ 23.353.693/0001‑00. The company was incorporated on September 25, 2015, and is headquartered at Avenida Miguel Estéfno 613, Sala LivUp, Saúde, São Paulo, SP, Brazil.

Founded by Victor N. dos Santos and Henrique D. Castellani, Liv Up quickly evolved into a leading healthy‑food delivery platform across Brazil.

Products & Services

Liv Up provides a full suite of foodtech services.

• Ultra‑fresh, nutritionally balanced frozen ready‑meals (“ready‑to‑heat”) created in collaboration with chefs and nutritionists
• Expanded “Mercado” grocery offering—including organic fruits, vegetables, eggs, fish, meats and snacks—shipped via dedicated cold‑chain logistics
• B2C subscription plans and à‑la‑carte e‑commerce orders across up to 40+ Brazilian cities
• Business and corporate catering solutions for offices, events and foodservice clients

Certifications & Compliance

• Registered and regulated under ANVISA food‑safety rules (HACCP‑aligned kitchen operations and cold storage)
• Partners with local certified organic farms to source ingredients, ensuring traceability and quality control
• Not classified as tax‑simple or micro‑enterprise; operates under the “Lucro Real” fiscal regime
• Follows Brazilian food labeling regulations and EU‑style consumer protection standards (where applicable)

Markets Served

Liv Up has grown rapidly to serve:

• Consumers in major metropolitan areas—including São Paulo and Rio de Janeiro—via app and website delivery
• Corporate clients and B2B partners for office meal plans and staff nutrition services
• Non‑profit organizations through strategic food donation programs (donating surplus crops to NGOs)
• Operating exclusively within Brazil—international expansion is planned beyond 2023

Logistics & Supply Chain

• A network of urban darkstores positioned for quick order fulfillment and meal preparation
• End‑to‑end cold‑chain delivery—including insulated packaging and temperature‑controlled transport
• In‑house last‑mile delivery fleet and third‑party couriers for expedited service zones
• Real‑time inventory management, customer tracking, and integrated order dashboards

Sustainability & Social Impact

• Sources from small organic farms and food producers to reduce supply‑chain distances
• Operates a “food rescue” system—buying unsold produce and redistributing to vulnerable communities
• Uses biodegradable and recyclable packaging materials and minimises plastic use
• Committed to long‑term partnerships with ethical suppliers and promotes fair pricing to farming cooperatives

Contact Summary

Legal Name: Liv Up Comércio de Alimentos LTDA

CNPJ (Tax ID): 23.353.693/0001‑00

Founded: September 25, 2015

Address: Avenida Miguel Estéfno 613, Sala LivUp, Saúde, São Paulo, SP, Brazil

Phone: (11) 3031‑1863

Email: [email protected] (customer‑service & investor inquiries)

Website: www.livup.com.br (Portuguese site with international interest in press section)

SEO‑Rich Keyword Focus

• Brazilian foodtech healthy frozen meals
• organic ready‑to‑eat meals Brazil delivery
• CNPJ 23353693000100 Brazilian meal delivery startup
• Sous‑vide quality health food Brazil
• corporate catering foodbox frozen nutrition
• community food‑rescue NGO donations São Paulo